I’ve just been browsing through YouTube at some of the Yank diesel trucks, and one thing has struck me more than anything else: How on earth do people get so wound up over brand loyalty?

The amount of abuse people seem to get for proclaiming they prefer a Cummins to a Duramax or a PowerStroke is unbelievable, never mind the tirade of abuse the Jeep lovers appear to dish out to anyone who has the audacity to express a preference for anything else.

I guess as someone who’s owned three Land Rovers, a Nissan Patrol, a Dakar 4×4 and now a Land Cruiser, I appear to be baffled by this astonishing quantity of venom that’s released by particular brand proponents. Every marquee has its strengths as well as its weaknesses and at the end of the day it all boils down to personal preference. For goodness sake, people, grow up a little, won’t you?